If you’ve read our guide to getting your video seen on YouTube, you probably understand that having an outro for YouTube videos is critical to your channel’s success. Regardless of whether you’re a beauty guru or a YouTube gamer, having a great video outro is great for your channels branding, helps drive engagement, build your social profiles, and adds a sense of production value to your videos.
Today we’re going to be teaching you everything you need to know to make an outro that is not only stylish, but effective.
5 Essential Elements Of A Good Outro
Anyone can throw up a card at the end of the video that says “Thanks for watching!” But optimizing an outro to reap the most benefits requires a bit more effort.
Here are the 5 essential elements that every good ending card will have.
1. A Dynamic Background
While a solid color works just fine, we’ve found that you will likely have more success with a dynamic background which has a slow aspect of motion.
If you don’t have access to any cool animations like the one in the outro showcased below, simply use your editing software to do a slow-pan across a still image!
2. Engaging Music
Even more important than having a dynamic background, it’s critical that you have engaging music that fades in towards the end of your video. This adds a great deal to production value, and can be enough to grab people’s attention in the videos
We suggest reaching it to small-yet-talented EDM artists on platforms like YouTube, SoundCloud, and Spotify. These people will likely be very happy to allow you to use their music for the potential exposure.
This is important to set yourself apart from the millions of YouTubers using THE SAME ROYALTY FREE EDM SONGS. When you use those, all you do is make yourself look really unprofessional by blending in with the tons of low-effort content creators.
3. A Call To Action
When done incorrectly, calls to action can make you look cheap and sleazy. But with the proper placement, they are very effective tools for increasing engagement and subscribers!
The ending portion of your video is the best place to insert your call to action, as you’ve already delivered on value, and if they enjoyed you’re content, they’re going to be eager to repay you in subscriptions and comments – all they need is a reminder.
4. Other Videos
Arguably the most useful part of your outros is the ability to bring your viewers to other videos on your channel. We’ll talk a little bit later about how you choose which videos will show up.
This is where having good thumbnails really comes in handy. Proper thumbnails with clickbait-esque words can lead people down the rabbit hole of your content. Don’t misrepresent your content, just label it in the most attention-grabbing way possible.
5. Social Links
Another key purpose behind the outro screen is to funnel your viewers towards your social media profiles! YouTube does not technically allow you to link to sites aside from your personal verified site, and YouTube itself.
As a result, your best course of action is likely to just include the names of your social media handles next to their icons.
However, there is one workaround you can use where you set up redirects from your verified website directly to your social. This requires some technical prowess and is not totally necessary to gain social traffic.
Here are vector graphics you can save and use for each social media profile. Use these along with programs like Adobe Illustrator and Photoshop to put together your Outro Screen!
How To Make An Outro Screen On Your Own
Here’s everything you need to know to make an outro screen all by yourself in three simple steps.
Step 1 – Assemble The Background
First, you’re going to need to go into a photo editing program like Adobe Photoshop and assemble the background for your end screen. Like we said before, we do recommend going with a low-stimulation video over a still or a solid color, but really – anything works.
Leave yourself spaces for where your videos and subscribe circle will go. Add everything we mentioned in the previous section, and you’ll be ready to go!
Here’s an example of a well assembled YouTube outro card. It’s 1920×1080 pixels, so if you’re feeling particularly lazy, feel free to just straight up steal it from us. We even left space for your subscribe circle, and your social media handles.
Step 2 – Put It At The End!
Take that card and use your editing software to place it right at the end of the video, and add music like we discussed. 5-10 seconds is the most appropriate length for a video outro, but keeping it longer could rack up additional watch-time, which is an important ranking factor for your YouTube videos.
Then, upload it to YouTube and move on to the final step!
Step 3 – Add The Annotations
Head to YouTube, and go to the video manager section.
Go to the video you want to add your end screen to, click the edit drop-down menu, and go to “End screen & Annotations”
This brings you to a page where you can select timestamps and add the many annotations required for a proper outro. Find your outro and start plugging them into the slots you left yourself!
Once you click on that, you will be presented with several options for what videos you would like YouTube to link to. You get to choose which one you should go with based on personal preference and your audience. Let’s talk a little bit about who should choose what.
- Most Recent Upload – A great choice for vloggers, new channels, or other daily content creators. This will allow you to funnel viewers from your old videos directly to your most recent content and increase their investment towards you.
- Best For Viewer – This gives the power to YouTube’s algorithms to help pick a video that caters to the individual user. This is the best option for those who produce standalone, evergreen content. The video options will be tailored towards each individual, making them much more likely to click on it.
- Choose A Video Or Playlist – If you don’t feel like you fit into the previous categories, or would simply like to drive the most traffic to a specific video or playlist, this is the best option for you.