In the pursuit of YouTube fame and glory, there are many important milestones you’ll reach along the way. Before you start receiving golden play buttons in the mail, you’ll need to start much smaller. One of your first goals, will likely be to figure out how to get 1000 subscribers.
This milestone is one of the most important ones in your YouTube career, due to the changes made to the YouTube Partner Program in early 2018. These changes dictated that you need at least 1000 followers in order to be reviewed to become a YouTube partner. We usually advise that you don’t worry too much about your subscriber count, but the 1000-mark is actually quite important. Getting there can be pretty daunting, but we’ve formulated several foolproof strategies you can implement to get there at lightning speed.
- 1 How Not To Get 1000 Subscribers On YouTube
- 2 How To Get 1000 Subscribers On YouTube
How Not To Get 1000 Subscribers On YouTube
Before we give you our secret tips, let’s talk briefly about what you shouldn’t do on your journey to 1000 subscribers. This is equally important, as damaging the integrity of your channel can have some serious long term effects, and will undermine your entire YouTube operation. Although they may be tempting, avoid the following techniques at all costs.
One of the biggest mistakes new YouTubers make is thinking they can get away with buying subscribers or views. Some just like the dopamine rush of watching their numbers go up, while others purchase in fear that the public will be too apprehensive to subscribe to a channel that doesn’t have any viewers.
In a best-case scenario, you have 1000 new bot followers that don’t actually watch your videos, and in the worst case, Google catches wind of your little trick and removes the views, your video, and potentially even your channel. There have even been reports of users getting “shadow banned”, meaning that there videos go unranked and their comments go unseen, without them even knowing.
If you really do want to convert your dollars into subscribers, check out our 2nd tip down below!
Beg For Them
Nobody likes a beggar. If you’ve taken a peek into the comments section of any major YouTuber, you’ve probably seen a handful of people begging people
Good content should speak for itself – if you make great videos, people will seek them out on their own.
Besides, with the way the comment sorting algorithms work nowadays, your comment will likely be buried in seconds and you’re just wasting time that could be spent using strategies that are actually effective.
You should also avoid begging for views and subscriptions on Facebook Groups and forums. You’ll find yourself with dislikes, poor audience retention, and you may get yourself banned from the groups. Despite this advice, groups are a very integral part to growing a YouTube channel early on, as we’ll talk about a little bit later.
Never, Ever, “Sub 4 Sub”
Some users across forums, groups, and even YouTube, may come in contact and offer to subscribe to your channel in exchange for a subscription to theirs. You may even be considering a tactic like this. We strongly suggest you avoid this strategy. Most YouTuber community sites have rules against this, and YouTube may even shadowban your account for partaking in it.
Aside from the potential penalties, the subscribers you’re gaining are pretty much completely fake. They have no investment in you or your content, and are only subscribing to help themselves. You may temporarily inflate your numbers, but they’re empty viewers.
Have Inconsistent and/or Unfocused Content
Several times throughout this website, we’ve suggested that you take a shotgun approach to YouTube, making all sorts of different videos until you find success. While this is a great strategy for you to figure out what works and what people want to see, it is by no means an optimal way to gather subscribers.
When you’re asking people to subscribe to you, especially near the beginning, it is very important that your content is focused. Your central focus can be a theme, genre, tone, or subject matter – it doesn’t matter, so long as it permeates throughout each of your videos. When you’re huge and have fans that are invested in you, you may experiment with making different types of videos.
If you have a lot of momentum, the backlash that comes with experimentation can be negated by the influx of new viewers you’re getting from new niches. People are often reluctant to give low sub-count channels a chance to begin with, and if they’re subscribing for a specific type of video, it is highly likely they’ll be clicking unsubscribe if the next thing you release is drastically different.
In addition to having a consistent tone, it is also important that you maintain a regular upload schedule. Releasing videos on specific days of the week is great, but more important than that is that you are regularly putting out content. While a very rare selection of YouTubers can get away with long gaps in between videos (see Jontron), for most people you need to work to keep your audience invested.
Each time you put out a video you’re gaining subscribers, but if you’re only putting out one video a month, you might be losing as many as you’re gaining when your viewers see you aren’t posting anything new.
How To Get 1000 Subscribers On YouTube
1. Do What The Big Guys Can’t
While you won’t be netting big collaborations or getting your videos suggested by YouTube, there’s a lot of actions you can take that the biggest YouTubers simply are not able to. Creators like Casey Neistat don’t have the time or patience to answer every single one of their comments, but it can definitely be done by any channel under 1000 subs. Make an effort to leave long replies to every single comment you ever get. You’ll create friendships with your audience, and they will invest deeper into you by subscribing, and engaging more in the future.
You can also go the extra mile by promoting your videos across relevant Facebook groups and forums. This strategy can bring you thousands of eyeballs, along with the small potential to go viral if your content is good enough. Just follow one simple rule.
Avoid “YouTuber” Facebook groups, subreddits, and websites.
Vlogger YouTube groups turn into an echo chamber of hundreds of Vloggers selfishly posting their videos and getting no attention. So where else can you share your content?
Figure out your niche.
It goes without saying that your content should provide value, either in the form of information, or entertainment. Ask yourself who your content is providing value to. Making videos of you tending to your yard? Find groups of garden moms! Teaching people how to play the guitar? Find groups of young aspiring musicians. If your content is worthwhile, it will get the love it deserves, and people will be thanking you for sharing it with them.
Have your heart set on sharing something in a vlogger group? Make a video covering the top 5 ways to get 1000 subscribers and share it. It will perform much better than the vlogs everyone else is spamming because it is content that is relevant to the audience. It is genuinely helpful to them, so they’ll be curious to see it.
Note: If you’re having a hard time figuring out who your content is providing value to, it might be time to reevaluate your content.
2. Buy Them
If you really do want to convert your dollars into subscribers, consider purchasing advertisements for your best content. Whether you love him or hate him, Self-Help Guru and Entrepreneur Tai Lopez was a nobody before he made the bold (and risky) decision to spend $200,000 on YouTube Ads to transform himself into a living meme. He now has 1.2 million subscribers.
One of the promoted videos in question.
His views have died down in recent months due to inactivity, but for years following his stunt he managed to consistently rake in millions of views on nearly every video he posted. He has more than made back his investment in ad revenue alone, and has earned much more in the sale of his own personal development programs and books.
Now, we are in no way suggesting you spend 200k on ads – it’s downright foolish and won’t have the same effect for the majority of people.
However, this case study is definite proof that purchasing eyes on your content can be a viable strategy for gaining subscribers. Buying legitimate views is much different than purchasing fake ones through third parties. The numbers will be much smaller, and you’ll see no benefit if your content is not good enough to draw the interest of your prospects. However, if you can make videos that click with the audience that you target, there is no doubt you can gain real fans in exchange for your cash.
3. Do Giveaways
Giveaways are one of the best ways to get people fired up when your subscriber base is small. While giveaways can be a great strategy for YouTube channels of any size, they are absolutely essential to fledgling YouTubers aiming for that 1000 subscriber mark.
When you’re new on the scene, you can get most people excited with as little as a handful of $10 gift cards. Here’s a few contest rules we suggest.
- Subscribe to the channel.
- Like this video.
- Comment your favorite ____ (Something relevant to the video, or your channel).
Then simply go to the video, use a plugin like TubeBuddy to export all of the comments into a spreadsheet, and use a random number generator to select a winner. Feel free to document this process for transparency with your audience, and include it in the video in which you announce the winner.
This process can make the engagement of your videos skyrocket for a relatively cheap investment. After watch time, interaction with your content is one of the most important factors YouTube uses to rank your videos. With that being said, we suggest you announce the contest near the beginning of a video, along with a statement that you specify the rules at the end of the video. Keep the announcement at the beginning very brief, but feel free to take your time while explaining the rules (once your valuable content is over).
Strategically placing a contest like this one on a video you want to increase traction on can be quite powerful. In addition to increasing interaction, announcing the contest at the beginning can work a secondary “hook” that gets your audience to watch all the way through just to see the rules. This has a positive effect on the most powerful ranking factor of all: watch time.
4. Cross Promote
Similar to giveaways, cross-promotion is one of the best ways you can grow YouTube channels of any size. However, when you’re getting started, many of your options are limited, making collaborations one of the most effective strategies to get your videos in front of some new eyeballs. Even if each of you only have 100 subscribers each, that’s potentially a hundred people that have never heard of you giving you a shot.
You can find people to collaborate with through Vloggers conventions, Facebook groups, related videos, and by chatting up your friends who have an interest in YouTube. What’s great about the current state of the internet is that we are now capable of collaborating with others across the globe. You don’t always need to get together to make a video, sometimes a collaboration can be as simple as filming clips for each other, or recording a Skype interview!
Plus, collaboration videos are probably the most fun part of working as a YouTuber. You’ll make new friends who have very similar interests, and pick up new video-making skills along the way!
Here are some excellent tips on collaboration from YouTube’s own creator studio channel.
5. Stop Worrying About Hitting 1000 Subscribers
Yeah, we know, you didn’t search for this article to hear this, but it’s the truth and you deserve it. When you’re building a YouTube channel, one of the biggest mistakes you can make is to set your focus on how many people are watching or subscribing to you.
Instead, you should distill your YouTube journey into something you can be consistent with – a process. If you’re riding the highs and lows of views and likes, not only are you less likely to stick with it, but your content will suffer. Content that inspires the most loyalty is not that which clickbaits the most views, but that which is most valuable to the viewer.
It is critically important you recognize that if you don’t enjoy making videos for 10 people, you’re not going to enjoy making them for a million people. If you are capable of working hard, having fun, and trusting the process, the subscribers will come with time.